A video rental store advertises the system and as reward for joining customers get the next rental free of charge by showing the confirmation message they have received. The store sends out information about new releases to customers once or twice a week at 4 pm to remind them to pick up the videos on the way home from work.

A clothing store offers customers 10% off at the counter for customers who join the system. The system is also advertised on store receipts. The store sends marketing messages to customers just before lunch time. This results in a significant sales increase. The store informs customers about special events and extra discounts for members.

The H Hotel group has successfully used SMS messaging to increase guest numbers to its hotels and build customer loyalty. The hotel sent out important marketing messages such as specials and promotions directly to its members’ mobile handsets.
SMS allowed the hotel to get the messages out instantly and at the most appropriate time of day.
The use of SMS as a direct marketing tool resulted in a 10-25% uptake of offers sent out by the hotel and proved to be an integral part its direct marketing and loyalty strategy.