The disc jockeys on music stations can constantly run promotions, giveaways and contests utilizing text messaging. For example, they can ask people to cast their vote and express how they feel about a new song. The listeners can send in a text message to be signed up for ticket giveaways to the hottest concerts and events. The DJ can announce five song titles before going to a commercial break. The listeners can vote whether or not to play certain songs or perhaps the order they will be played in. Listeners can text their dedications or “Shout Outs” to the station for all their friends to hear.

Some stations also offer these services using premium billing. In this model the listeners are charged $0.99 to send a message so this turns into a revenue stream for the radio station. Premium billing services, such as polling and voting are available through Promo2Cell. Please contact us for more information.

In addition to listener participation, news/talk stations can ask their listeners to sign up to receive the latest traffic and weather information. Instead of waiting to hear the traffic report the listeners can be sent a message directly to their phone warning them of serious accidents on major roadways in the area. This service can be set up to work only during drive time. In other words, messages would be sent out only between 7-9 AM and 4-6 PM Monday through Friday. The possibilities are truly endless.

News anchors or the weather person can ask people to send a text message to receive updates on severe weather alerts such as hurricane tracking and mandatory evacuations. Television stations can conduct polls to see how people feel about local issues that may be affecting them. Once again the possibilities are endless.